Quality
At Lake, all research is conducted to the highest levels of integrity, including appropriate research design and frameworks, to ensure that our findings are robust and can be used with confidence. Our researchers adhere to the highest level of research ethics, in line with the requirements set out by regulatory bodies and professional associations.
- ISO20252 company accreditation since 2008.
- Quality manager with over 15 years experience in quality proceedures.
- All interviewers trained to ISO20252 or IQCS industry standards.
- All staff sign a confidentiality agreement as part of their contract.
- All sub-contractors including field supervisors must also sign a confidentiality agreement before undertaking any work on behalf of Lake Market Research.
- All confidential information is stored securely.
- All IT applications are protected by Anti Virus Software.
- Lake is registered with the Data Protection Act and conducts all research in accordance with the Market Research Society Code of Conduct.
- Data is stored and retained in accordance with MRS and ESOMAR codes, UK laws and legislative regulations and with client’s agreement.
Lake staff are familiar with all applicable national and international ethical and professional Codes of Conduct and legislation.
If you require further information on our quality proceedures please see our quality manual: Lake Quality Manual










