Mystery Shopping
The Lake Shopping Experience
Face to Face - Telephone - Online - Postal
Lake offers a Mystery Shopping team with extensive experience in both agency and client side research for face to face, telephone, online, email and postal contacts covering a variety of scenarios.
We have a fully trained field force of 500 mystery shoppers nationwide. For specific jobs requiring certain characteristics we can recruit these on an ad-hoc basis as we appreciate the importance of having mystery shoppers that fit the scenario / profile requirements.
Preparation and Briefing
Preparation is very important when setting up a mystery shopping project. Clearly defining the mystery shopping objectives is key as this forms the basis of establishing the instructions and the appropriate scenarios to be used.
Clients are encouraged to participate in briefings either face-to-face or remotely to ensure that the team are fully aware of the study objectives.
